The only marijuana shop directly on the 16th Street Mall opened Wednesday with a design concept aimed at minimizing the intimidation factor for less-experienced users — such as tourists.
Euflora’s location, in the heart of Denver’s tourism district, has clean lines, a minimalist layout and none of the psychedelic or green color schemes often associated with dispensaries.
“We decided to take a whole different route with this,” co-owner Jamie Perino said. “I like to think of it as Starbucks meets Apple. I kind of want it to be the new iconic feature that we have on the 16th Street Mall.”